Peran Manajer Investasi Dalam Mendukung Pengambilan Keputusan Investor Reksa Dana Exchange Traded Fund (ETF)
DOI:
https://doi.org/10.62504/jsi1496Keywords:
Investment management , Investor behavior, Risk and returnAbstract
Penelitian ini mengeksplorasi proses pengambilan keputusan investor dalam reksa dana ETF. Hasil penelitian menunjukkan bahwa perusahaan secara aktif meningkatkan pemahaman investor melalui berbagai saluran edukasi, termasuk media sosial, webinar, dan sosialisasi langsung. Pendekatan ini sejalan dengan prinsip-prinsip Keuangan Perilaku, yang mengakui bahwa investor sering mengandalkan heuristik dan dipengaruhi oleh bias yang dapat dikurangi dengan informasi terstruktur. Namun, investor juga menghadapi tantangan dalam pengambilan keputusan, seperti volatilitas pasar, misinformasi, kurangnya kepercayaan diri, dan pilihan yang berlebihan, yang mencerminkan bias perilaku umum seperti penghindaran ambiguitas. Untuk mengatasi tantangan ini, perusahaan mendukung investor dengan menawarkan layanan profesional yang tepercaya dan produk investasi yang jelas dan terstruktur, yang membantu menstabilkan perilaku investor dan membangun kepercayaan.
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Copyright (c) 2026 Cindy S. Triandini, G. M. Djoko Hanantijo (Author)
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