Pemasaran UMKM Desa Sei Simpang Dua Melalui E-Commerce
DOI:
https://doi.org/10.62504/vq9x2e56Keywords:
Sei Simpang Dua Village, E-Commerce, Smart VillageAbstract
This service focuses on MSMEs in Sei Simpang Dua Village, Kampar Regency, Kampar Kiri Hilir District, Riau Province. The purpose of this service is to meet customer needs and make it easier for MSME (Micro, Small and Medium Enterprises) players to disseminate information related to products in the village, as well as support government programs, namely smart villages and be able to face the Industrial Revolution 4.0, namely the importance of digital transformation with a vision towards village digitalization. This service method includes observation, training, monitoring and evaluation. So that the results of this service are in the form of utilizing e-commerce applications that have been built for the village of sei simpang dua with 3 menus including the home menu, product menu and basket menu. The home menu contains general information, the product menu displays all products from the village of sei simpang dua and the basket menu displays the number of items and the total shopping price.
Downloads
References
Achmad, W. (2023). MSMEs Empowerment through Digital Innovation: The Key to Success of E-Commerce in Indonesia. Journal of Humanities and Social Sciences Innovation, 3(3), 2775–6165. https://doi.org/10.35877/454RI.daengku1742
Assani, S., Rosyadi, A. W., Mukhtar, A. A., & ... (2020). E-Commerce Desa Dalam Upaya Menuju Smart Village; Studi Analisa Dan Perancangan. Jurnal IKRA-ITH Informatika, 4(3), 31–40. https://journals.upi-yai.ac.id/index.php/ikraith-informatika/article/download/856/645
Chen, W. H., Lin, Y. C., Bag, A., & Chen, C. L. (2023). Influence Factors of Small and Medium-Sized Enterprises and Micro-Enterprises in the Cross-Border E-Commerce Platforms. Journal of Theoretical and Applied Electronic Commerce Research, 18(1), 416–440. https://doi.org/10.3390/jtaer18010022
Gao, J., Siddik, A. B., Khawar Abbas, S., Hamayun, M., Masukujjaman, M., & Alam, S. S. (2023). Impact of E-Commerce and Digital Marketing Adoption on the Financial and Sustainability Performance of MSMEs during the COVID-19 Pandemic: An Empirical Study. Sustainability (Switzerland), 15(2). https://doi.org/10.3390/su15021594
Guo, J., Jia, F., Yan, F., & Chen, L. (2023). E-commerce supply chain finance for SMEs: the role of green innovation. International Journal of Logistics Research and Applications, 1–20. https://doi.org/10.1080/13675567.2023.2167959
Jadhav, G. G., Gaikwad, S. V., & Bapat, D. (2023). A systematic literature review: digital marketing and its impact on SMEs. Journal of Indian Business Research, 15(1), 76–91. https://doi.org/10.1108/JIBR-05-2022-0129
Kurnyasih, A., & Syahbudi, M. (2022). Pengaruh E-commerce dalam Memajukan Usaha Mikro, Kecil dan Menengah di Kota Binjai Tahun 2022. El-Mal: Jurnal Kajian Ekonomi & Bisnis Islam, 4(2), 291–300. https://doi.org/10.47467/elmal.v4i2.1374
Nurjaman, K. (2022). Pemberdayaan E-Commerce di Kalangan Pelaku UMKM di Indonesia. Jurnal Abdimas Peradaban, 3(1), 34–40. https://doi.org/10.54783/ap.v3i1.6
Pradana, M. (2015). Klasifikasi Jenis-Jenis Bisnis E-Commerce. Jurnal Neo-Bis, 9(2), 32–40. https://doi.org/10.21107/nbs.v9i2.1271
Saidah, N., Khasanah, L., Asriyatuzzahra, & Ridloah, S. (2022). Analisis Strategi Kesuksesan Kampung Digital Krandegan dalam Mendukung Program Smart Village. Journal of Regional and Rural Development Planning, 6(2), 123–135. https://doi.org/10.29244/jp2wd.2022.6.2.123-135
Sirsat, S. S., & Sirsat, M. S. (2016). A Validation of The Delone And Mclean Model On The Educational Information System Of The Maharashtra State (India). International Journal of Education and Learning Systems, 1(January 2019), 9–18. http://iaras.org/iaras/journals/ijels
Supriyanto, A., Lukas, A., Nida N.A, A., Najihah, N., Alfisyahr, L. N., Hikmah, N., Sutrisno, S., Aziz, M. A., & Khoiriyah, N. (2020). Digitalisasi dan Implementasi 5s (Seiri, Seiso, Seiton, Seiketsu, Shitsuke) Pada UMKM Jenang Aliya Kudus. Transfromatif: Jurnal Pengabdian Masyarakat, 1(1), 1–12. https://doi.org/10.22515/tranformatif.v1i1.2708
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Rizka Hafsari, Edo Arribe, Risnal Diansyah, Wide Mulyana, Aryanto (Author)
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
